What is an Online Presence Report?

An Online Presence Report is a free 23-page diagnostic document from Giraffe Partners that scores your business across 8 dimensions: website first impression, communication clarity, Google footprint, buyer credibility, competitor benchmarking, social presence, talent view, and investor readiness. Every finding is screenshot-backed. Delivered in 48 hours. No sales call. Yours to keep.

What does Giraffe Partners do?

Giraffe Partners is a brand consultancy for Indian manufacturers. We give manufacturers a dedicated marketing team that works like in-house, at a fraction of the cost of building one. We handle brand strategy, identity, websites, communications, and everything that represents the business to the outside world.

Who does Giraffe Partners work with?

We work with manufacturers, exporters, and industrial founders, primarily between ₹10 Cr and ₹500 Cr in revenue. Our clients span 12 business categories across 4 continents, with deep expertise in Indian industrial B2B sectors including auto parts, textiles, agri-inputs, steel, packaging, and engineering goods.

Where is Giraffe Partners based?

Giraffe Partners is headquartered in Abohar, Punjab, India, with a second office in Delhi. We operate from a Tier 3 city in India and serve clients across India and 3 continents.

How much does Giraffe Partners cost?

We offer two engagement models: The Essentials is a one-time brand foundation project, and Your Marketing Department is a monthly retainer for ongoing marketing work. Fees are scoped after a free Online Presence Report and discovery conversation. There is no published price list because every engagement is scoped to the business.

How is Giraffe Partners different from a marketing agency?

A marketing agency starts with your brief and a price. We start with a business diagnosis. Agencies are shared across many clients. Our team is dedicated to your account. Agencies measure likes and impressions. We measure deals closed, premiums earned, and talent attracted. We operate more like a consultancy than an agency.

Your factory is
world-class.
Your brand isn't.

We give manufacturers a dedicated marketing team that works with you long-term on a single goal. Not project by project. Not shared across clients. One partner. Zero resource headaches. Built for manufacturers across India and 3 continents.

Get your Online Presence Report → SEE CASE STUDIES

EST. 2023 · Rooted in India

OFFICES Delhi · Abohar

CLIENTS 50+ brands

REACH India + 3 continents

The gap isn't
in the factory.
It's in perception.

We've audited hundreds of manufacturers and exporters across Indian states, African industrial parks, and European trade towns. The pattern is consistent. Their operations score near the global benchmark. Their brand, the way the market sees them, scores nowhere close.

That gap is the price premium they're not commanding. The OEM conversations they're not getting. The talent they're not attracting. It is, almost always, the largest unaddressed line item in the business.

ONLINE PRESENCE REPORT BASED ON 187 AUDITS

Operations score: 76 / 80

Online presence score: 22 / 80

A 54-point gap.
Found consistently across the manufacturers we examine.

001 Lovish Kalani · Founder

We sit on
factory floors.
Not in glass towers.

Our desks are in Delhi and Abohar. Within a day's drive of half of India's industrial belt, and within a flight of any factory floor our clients want us on. You cannot write a brand for a manufacturer from a glass tower. You have to walk the shop floor first.

THE PEOPLE ON GROUND

TARASH

DISHA

NITIKA

DELHI NCR

Delhi

The strategy desk close to
founders, exporters and
investors who shape the work.

A. G12, Pushkar Enclave, Block G,
Paschim Vihar — 110063

M. +91 81463 36616

PUNJAB

Abohar

The operations desk close to
the makers, the mandis, the
families behind the businesses.

A. Level 1, Shop No. 2551,
Mandi No. 1 — 152116

M. +91 84273 06616

NEEV SEEDS • LEADING AGRI-BRAND

From fragmented
distribution to a scalable
brand infrastructure
in three years.

A fast-expanding agricultural operation had high-quality yields but a disconnected retail presence. Relying on traditional rural marketing left them disconnected from end consumers.

Acting as their extended marketing arm, we built an end-to-end communications infrastructure. We replaced traditional guesswork with data-rich lead pipelines and hyper-localized brand campaigns.

Read the full case file →

50,000+

M.001 Qualified farmer leads captured in CRM

500+

M.002 Retail & distributor activations supported

50+

M.003 Districts penetrated via geo-targeted ATL

We diagnose before
we propose.
We visit before we strategise.

Most agencies start with a brief and a price. We start with an audit and a flight. By the time we propose anything, we have already walked your floor and read your last twelve months of inbound. This is how consultancies work.

DIAGNOSE → IMMERSE → STRATEGISE → BUILD

01

INTAKE

Diagnose.

We run your business through an 8-dimension Online Presence Report. Eight things your buyers and competitors see before they ever speak to you. Free. 48 hours. Yours to keep, with or without us.

OUT. A diagnostic baseline

02

IMMERSION

Ground.

We fly to your factory. We walk every line. We sit with the GM, the QA lead, the export desk, and the people who actually answer your customers' emails. You don't write a brand from a brief. You write it from a factory floor.

OUT. A perception map & founder briefing

03

STRATEGY

Strategise.

The full commercial architecture before any creative. Positioning, narrative, audience model, message house, sales arguments. The kind of strategy your CFO will sign off on, not just your marketing head.

OUT. A signed-off brand strategy

04

BUILD

Execute.

Identity. Website. Films. Sales materials. Trade-show stands. Export collateral. Press kits. Every piece of communication infrastructure your sales team can walk into a meeting with on Monday morning.

OUT. A sales-ready brand system

Your marketing department.
Without building one.

A manufacturer's marketing problem isn't a creativity problem. It's a structure problem. Hiring in-house costs a fortune and breaks when people leave. Agencies aren't dedicated. Doing it yourself means the factory suffers.

We built a fourth option.

OPTION A

Build in-house

₹ 5–8 hires to cover all disciplines
High turnover knowledge walks out
You still manage all of them
No SOPs when someone leaves

OPTION B

Hire agencies

6–10 vendors, no coordination
You're not their priority client
No one owns the big picture
Separate briefs, separate invoices

OPTION C

Do it yourself

You become the CMO
Factory decisions get deprioritised
Marketing never gets done properly
And you're exhausted

THE GIRAFFE WAY

Your dedicated team

Dedicated not shared across clients
SOPs so knowledge never walks out
Oversight & training built in
Near-zero downtime, always

HOW IT BEGINS BEFORE ANY COMMITMENT

01

FREE

Online Presence Report

An 8-dimension audit of how the market currently sees your business. Delivered in 48 hours. No cost, no obligation. Yours to keep.

02

Discovery Video Call

We walk you through the report findings. You walk us through your business, your ambitions and your frustrations.

03

IF NEEDED

Factory Visit

We come to you. We walk your floor, meet your people and understand the product from the ground up. This is what separates a brand that feels real from one that feels borrowed.

04

Engagement Proposed

We recommend one of the two engagements below. Scope is clear. Fee is fixed. No surprises.

THEN CHOOSE YOUR ENGAGEMENT

START HERE

The Essentials.

ONE-TIME

We examine your business the way your buyers see it. Brand positioning, visual identity, digital presence, sales materials. All audited against your actual capability. You get a clear report. Here's the gap. Here's what it's costing you. Here's what to fix first. One engagement. Complete clarity.

EVERYTHING INCLUDED

Brand Strategy

Positioning, narrative, audience model & message architecture
Brand Identity

Logo system, typography, colour, iconography & brand guidelines
Print-Ready Asset Pack

Business cards, letterheads, folders, sales sheets, signage & stationery
Photoshoot & Cinematography

Founder portraits, team, product, factory walkthrough & brand film
Credibility Website

Built to make buyers trust you in the first fifteen seconds
Technical & SEO Foundation

Performance, schema, on-page SEO, search console & analytics
Social Media Foundation

LinkedIn, Instagram & YouTube set up, branded, 30-day runway
PR Activation

Press releases, article placements & founder features

Best for: Manufacturers revamping their brand · New companies entering the market

Get your free Online Presence Report →

GROW WITH US

Your Marketing Department.

MONTHLY

Simply put, we give you a team that works with you on a single goal, long-term. Not project by project. Not shared across clients. Dedicated. They handle strategy, content, campaigns, and reporting. You run the factory. We run the brand.

CORE ALWAYS INCLUDED

These three pillars run every single month, without exception. They are the backbone of your marketing function.

Strategy & Planning

Quarterly roadmap, monthly reviews, weekly priorities. Your marketing function, run top to bottom.
Website Maintenance

Uptime, backups, security patches, performance. Always on, always fast, always safe.
Monthly Content System

One big piece every month (article or film), turned into a full month of social posts, emails, and sales content.

FLEXIBLE YOUR MONTHLY MIX

Each month, we set up the right mix of work from our 30+ capabilities based on what your business actually needs right now. No wasted spend. No blanket retainer.

Web pages & variants Website copy Long-form research & writing Blog & article graphics Social posts & carousels Video ads (15s–60s+) Pitch decks & sales sheets Infographics & reports Print ads & brochures Banners & signage Packaging inserts Trade-show collateral PR articles & press releases Email campaigns Photography Videography SEO audits

Best for: Manufacturers who need a full marketing function without building one in-house

Start with the Online Presence Report →

Every engagement starts with the free Online Presence Report. We never pitch without seeing the full picture first.

Not an agency.
Not a hire.
Your team.

Agencies divide attention. Hiring creates fragility. We built the third model: a dedicated marketing team with the accountability of in-house, the resilience of an agency, and the commercial thinking of a consultancy. See the difference below.

QUESTION

An agency would

A firm does

Where does work begin?

With your brief

With your business diagnosis

What gets measured?

Likes, impressions, awards

Deals closed, premiums earned, talent attracted

Industry knowledge?

Learned on your retainer

Manufacturing fluency from day one

Where do we sit?

A pitch deck in a metro

On your factory floor

First conversation?

A proposal and a price

A free Online Presence Report

What if someone leaves?

The work stops. You re-brief.

SOPs cover it. Zero downtime.

Is there a dedicated team?

Shared across many clients

Dedicated to your account.

Who manages the team?

You do it's your retainer

We do. With oversight & accountability.

Find out
how the
market actually sees
your
business.

Find out how the market actually sees your business. A 20 pages report scoring you across 8 dimensions. What buyers, distributors, and candidates see when they Google you. Every finding screenshot-backed. Delivered in 48 hours. Free. Yours to keep.

No sales call follows

Delivered within 48 hours

100% confidential

Free. Always.

Your factory is world-class. Your brand isn't.

The gap isn'tin the factory.It's in perception.

We sit on factory floors.Not in glass towers.

Delhi

Abohar

From fragmented distribution to a scalablebrand infrastructure in three years.

We diagnose before we propose.We visit before we strategise.